Who are the Ad Wizards?

Babyproof, or Home Dangerously Sweet Home, or Expecting | March 25, 2010

So after hearing news that our Visual Rhetoric class had to re-do our Photo Journals and Pictories, I was somewhat pleased. Don’t get me wrong, I don’t like doing extra work. But I also don’t like not putting my best work forward. So we hit the reset button, and I get a chance to delve a little deeper with my fears and anxiety that comes with the prospects of being a father.

With this version of my photo journal, while infinitely darker than my previous attempt, I decided to add more of what Hall called “a disturbance that leads to disequilibrium.” My hopes are to use the titles of the pictures and the captions to shift what the viewer/reader may take from the essay. Of course, this is more an exercise in “anchorage and relay” as described in Visual Culture. While the titles are relay-text, intended to complement the image and relate to the overall message of my fears of the hidden dangers in and around my house. The captions are anchor-text, in that they are being used to direct the thoughts of the viewer.

Though I am still concerned with jinxing our prospects of having a healthy and happy baby that grows up much in that same manner, I do believe this story provides more intrigue to the reader. As Hall says, stories have a “totalizing force.” They are our way to expose our most intense worries and greatest hopes. Yeah, that pretty much sums up my feelings as I prepare to become a dad.

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